Search Engine Optimisation (SEO) is free, it will help you reduce your customer acquisition cost and bring more people to your site. It does take time (6 months to 12 months) to get results but if you are willing to put in the effort you will unlock free traffic to your website. The following are SEO guidelines that should be employed when designing a websites.
Do keyword research then add them
Go to google's keyword planner and come up with keyword ideas around your website product or service. 'vets near me', 'emergency vet near me', 'dog', 'bird' and 'cat' seemed suitable for Fish Creek's animal hospital website with 'vets near me' getting 1k to 10k searches per month.
Have good site navigation
Ensure your site has a good hierarchy of links to your content. Make sure those links are descriptive. For example www.website.com/sports/5-football-winners.html instead of www.website.com/post/231/index.html.
Have useful content with appropriate headings and make use of backlinks
Search Engines like Google track click throughs, stay duration and the number of other sites that have a link to your website in their content. Write content your users will find interesting, ensure you promote it across all your social media sites and add descriptive heading to make it easier for users to navigate your content.
Use alt text for all images
Any time an image is placed into your website ensure it has a descriptive tag like below:
<img src="img_girl.jpg" alt="Girl in a jacket" width="500" height="600">
SEO code example in Fish Creek's website
The following are two examples of code that will be used on Fish Creek website to improve the SEO of the site.
- Highly searched keywords were added into the keyword meta tag
- Both the description tag and main title tag gave these keywords built into them.
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Elise Dopson (2020) 10 Effective SEO Techniques to Drive Organic Traffic in 2020, Available at: https://www.singlegrain.com/seo/effective-seo-techniques-that-work/ (Accessed: 30 September 2020).
Brian Harnish (2020) SEO in 2020: What Basics You Need to Know to Be Successful, Available at: https://www.searchenginejournal.com/seo-basics-to-be-successful/343811/#close (Accessed: 30 September 2020).
Sherman (2020) What is SEO and How It Works for Small Businesses in 2020, Available at: https://www.lyfemarketing.com/blog/what-is-seo-and-how-it-works/ (Accessed: 30 September 2020).